{"id":4357,"date":"2022-11-15T12:05:18","date_gmt":"2022-11-15T12:05:18","guid":{"rendered":"https:\/\/esinstitute.com\/programme-overview-2\/"},"modified":"2023-01-17T10:18:39","modified_gmt":"2023-01-17T10:18:39","slug":"role-of-the-customer","status":"publish","type":"page","link":"https:\/\/esinstitute.com\/role-of-the-customer\/","title":{"rendered":"Micro-credential: Customer &#038; Transparency"},"content":{"rendered":"<section class=\"home-banner block-section alignfull\">\r\n\t<div class=\"home-banner__top\">\r\n\t\t<div class=\"grid-container fluid\">\r\n\t\t\t<div class=\"grid-x\">\r\n\t\t\t\t<div class=\"cell small-12 large-shrink large-order-1 small-order-2 text-center large-text-left\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"328\" src=\"https:\/\/esinstitute.com\/wp-content\/uploads\/2022\/09\/Professional-2-No-BG-image-for-website-470-\u00d7-328px-3.png\" class=\"home-banner__img hide-for-small show-for-large\" alt=\"sales training course\" srcset=\"https:\/\/esinstitute.com\/wp-content\/uploads\/2022\/09\/Professional-2-No-BG-image-for-website-470-\u00d7-328px-3.png 470w, https:\/\/esinstitute.com\/wp-content\/uploads\/2022\/09\/Professional-2-No-BG-image-for-website-470-\u00d7-328px-3-300x209.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"cell small-12 large-auto large-order-2 small-order-1\">\r\n\t\t\t\t\t<div class=\"home-banner__title\">\r\n\t\t\t\t\t\t<h1 class=\"gradient\"><strong>Sell Faster.<\/strong><\/h1>\n<h1 class=\"gradient\"><strong>Put your Customer at the centre of everything you do.<\/strong><\/h1>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"home-banner__bottom\">\r\n\t\t<div class=\"grid-container\">\r\n\t\t\t<div class=\"grid-x\">\r\n\t\t\t\t<div class=\"cell small-12 large-8 large-offset-2 large-text-right text-center\">\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"cell small-12 text-center\">\r\n\t\t\t\t\t\t<div class=\"home-banner__content\"><h2><strong><span style=\"color: #ffffff;\">The role of The Customer<br \/>\nAn ESI Micro-Credential<\/span><\/strong><span class=\"orange\"><b>.<\/b><\/span><\/h2>\n<p>ESI\u2019s <strong><em>Customer<\/em><\/strong> Micro-Credential provides an immersive sales training course that explores the importance of the Customer to improved and faster sales performance \u2013 online and applied on the job in real-time. This 8-week course helps the learner to understand how, by re-framing how they view the world from a different perspective, they can improve sales and reduce their sales cycle and process.<\/p>\n<p>Start your ESI journey today by booking a consultation to find out which ESI solution best fits your requirements.<\/p>\n<p><a class=\"button warning hollow\" href=\"https:\/\/esinstitute.com\/request-a-demo\/\">Book A Consultation<\/a><\/p>\n<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"home-banner__list\">\r\n\t\t\t<div class=\"grid-container\">\r\n\t\t\t\t<div class=\"grid-x\">\r\n\t\t\t\t\t<div class=\"cell small-12 medium-6 large-auto medium-order-1 small-order-2\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion\" data-accordion data-allow-all-closed=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#Overview\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\tStackable Credential <b>Model<\/b>\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>ESI micro-credentials enable a milestone-driven learning journey through the full ESI programme. They are 8-week courses that include online learning, real-time application on-the-job, portfolio-building and assignments. Learners are guided through the programme by ESI\u2019s world-class customer success team and get a subscription to ESI. Successful completion earns the graduate an ESI Micro-Credential in Entrepreneurial Sales that is part of ESI\u2019s <em>Stackable Credential<\/em> model \u2013 enabling the graduate to progressively achieve an ESI Certificate, Professional Certificate and, ultimately, our flagship university credit-rated Professional Diploma. ESI micro-credentials can be delivered as part of an annual licence or through one of our scheduled (open or closed) programmes.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#Curriculum\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\tThe <b>Curriculum<\/b>\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>The ESI Programme is based on a new, innovative curriculum that is relevant to sales professionals and their employers.<\/p>\n<p>The <strong><em>Customer<\/em><\/strong> Micro-Credential is focused on core skills such as:<\/p>\n<ul>\n<li>Collaboration, relationship management and prospecting.<\/li>\n<li>Business acumen, communication, and creativity.<\/li>\n<li>The importance of taking the perspective of the buyer.<\/li>\n<li>Understanding your customer&#8217;s business issue and their buying cycle.<\/li>\n<li>How to drive collaboration and partnership with the customer.<\/li>\n<li>How to get better at forecasting.<\/li>\n<li>How to ask better questions and truly listen to the answers to uncover the information needed to close a sale.<\/li>\n<li>Understanding the level of clarity needed to know that a deal will be done.<\/li>\n<li>Becoming aware of personal credibility and why it matters.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#outcomes\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\tLearning <b>Outcomes<\/b>\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>The ESI <strong><em>Customer<\/em><\/strong> Micro-Credential explores a number of themes that lead to learning outcomes like:<\/p>\n<ul>\n<li>Understanding the importance of taking the perspective of the buyer.<\/li>\n<li>Understanding the customer\u2019s motivations.<\/li>\n<li>Learning how to go about discovering and uncovering the information needed to close a sale.<\/li>\n<li>Learning how to ask better questions and listen more intently and with purpose.<\/li>\n<li>Understanding the level of clarity needed in order to know that a deal will be done.<\/li>\n<li>How to drive collaboration, partnership and alignment with the customer.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#who\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\t<b>Who<\/b> is this for\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>ESI is designed for anyone working or planning to work in a B2B commercial environment including those who work in a sales, account management, customer-facing or revenue-related role. Learners do not require specific qualifications but will be asked to draw upon their real-world experiences throughout the programme. This course is delivered in English but many ESI graduates have English as a second language.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#Certification\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\tCertification &#038; Credits <b>Awarded<\/b>\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Successful completion earns the graduate an ESI Micro-Credential in Entrepreneurial Sales that is part of ESI\u2019s Stackable Credential model. This enables the graduate to progressively achieve an ESI Certificate, Professional Certificate and, ultimately, our flagship university credit-rated Professional Diploma.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-item\" data-accordion-item>\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab title -->\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#support\" class=\"accordion-title\">\r\n\t\t\t\t\t\t\t\t\t\t\tProgramme <b>Delivery<\/b> &#038; <b>Support<\/b>\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<!-- Accordion tab content: it would start in the open state due to using the `is-active` state class. -->\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"accordion-content\" data-tab-content>\r\n\t\t\t\t\t\t\t\t\t\t\t<p>All ESI programmes are delivered through the ESI <strong><em>Growth+<\/em><\/strong> platform and provide a work-based learning experience that includes tools, techniques, exercises and opportunities to evaluate real work experiences for improved results. ESI courses include online learning, real-time application on-the-job, portfolio-building and assignments.<\/p>\n<p>All learning &amp; support are delivered via ESI\u2019s <em><strong>Growth+<\/strong><\/em> Learning-as-a-Service platform. As such, the ESI programme is asynchronous, always-on, always accessible &amp; fully scalable 24\/7 \u2013 365 days a year. ESI learners get a 12-month subscription to the programme \u2013 enabling a truly self-paced learning journey that is assisted by constant support &amp; guidance from the ESI Customer Success team.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"cell small-12 medium-6 large-shrink medium-order-2 small-order-1 home-banner__btm-img\">\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<\/section>\n\n<section class=\"world-slider block-section alignfull\">\r\n\t<div class=\"grid-container\">\r\n\t\t<div class=\"grid-x\">\r\n\t\t\t<div class=\"cell small-12\">\r\n\t\t\t\t<div class=\"world-slider__content\"><h2>\u00a0ESI graduates say the <strong>ESI programme has changed their world<\/strong><strong class=\"orange\">:<\/strong><\/h2>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"cell small-12\">\r\n\t\t\t\t<div class=\"world-slider__wrapper\">\r\n\t\t\t\t\t<div class=\"world-slider__slider slick-slider slick3D\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t<blockquote class=\"world-slide  world-slide--client\" data-mh=\"world-slide\">\r\n\t\t\r\n\t\t<div class=\"world-slide__img\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"world-slide__content\">\r\n\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><em>\u201cThank you ESI \u2013 I hit bonus again. This is my new normal \u2013 living in the top 10% of my sales team.\u201d<\/em>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t<\/div>\r\n<!--\t\t<cite class=\"world-slide__name\">--><!--<\/cite>-->\r\n\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t<blockquote class=\"world-slide  world-slide--client\" data-mh=\"world-slide\">\r\n\t\t\r\n\t\t<div class=\"world-slide__img\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"world-slide__content\">\r\n\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><em><em>&#8220;Thank you ESI for this incredible experience. If you think you know enough about sales, you should definitely try this.\u2019\u2019<\/em><\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t<\/div>\r\n<!--\t\t<cite class=\"world-slide__name\">--><!--<\/cite>-->\r\n\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t\t\t<blockquote class=\"world-slide  world-slide--client\" data-mh=\"world-slide\">\r\n\t\t\r\n\t\t<div class=\"world-slide__img\">\r\n\t\t\t\t\t<\/div>\r\n\t\t<div class=\"world-slide__content\">\r\n\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><em><em>\u201cESI has been a unique course that really resonated with my day-to-day and broader experience to date.\u201d<\/em>&nbsp;<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t<\/div>\r\n<!--\t\t<cite class=\"world-slide__name\">--><!--<\/cite>-->\r\n\t\t\t<\/blockquote>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"text-right\">\r\n\t\t\t\t\t\t<div class=\"slick-arrows\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n<section class=\"cta cta--orange block-section alignfull\" style=\"--cta_container: 47.375rem;\">\r\n\t<div class=\"grid-container\">\r\n\t\t<div class=\"grid-x\">\r\n\t\t\t<div class=\"cell small-12 text-center\">\r\n\t\t\t\t<div class=\"cta__content\"><h3>Our customers, partners and learners consistently tell us that the <strong>ground-breaking ESI programme<\/strong> is <span class=\"underline\">truly unique.<\/span><\/h3>\n<p>This is Sales 4.0 &#8211; training and certification like you have never seen before. And, above all, ESI works! Help your team develop the skills they need to reach their potential and accelerate their growth. Contact us today.<\/p>\n<p><a class=\"button warning hollow\" href=\"https:\/\/esinstitute.com\/talk-to-an-expert\/\">Get In Touch Today<\/a><\/p>\n<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Sales Training Course | The ESI Programme<\/title>\n<meta name=\"description\" content=\"ESI\u2019s Entrepreneurial Sales Programme provides an immersive certified sales training course that develops the sales skills \u00a0that employers are looking for. 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